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Privacy Policy

Last updated: June 2026 · Scaled Consulting Limited · Company no. 13828419

This policy explains what personal data ScaledOS collects, why, how it is used, and your rights under UK GDPR and the Data Protection Act 2018.

On this page
Who we areWhat we collectHow we use itLawful basisWho we share it withHow long we keep itYour rightsAI and your dataCookiesChangesContact us
Plain-English summary: ScaledOS collects the minimum data needed to run your EV diagnostic and improve the platform. We never sell your data. Your financials are never used to train any AI model. You can ask us to delete everything at any time.

Who we are

Scaled Consulting Limited ("Scaled", "we", "us", "our") operates the ScaledOS platform at scaledos.com. We are the Data Controller for personal data collected through this platform.

Registered address: Old Warden, St. Anns Fort, King's Lynn, England, PE30 1QS.

If you have questions about this policy or how we handle your data, contact us at privacy@scaled.co.uk.

What we collect and when

When you join the waitlist or create an account

  • Email address
  • First name (if provided)
  • Company name
  • Sector / industry
  • Revenue band
  • Marketing communications preference (opt-in)
  • Date and time of submission

When you use the EV Diagnostic or Business MOT

  • Financial inputs - revenue, EBITDA, ARR, growth rate, margins
  • Business health inputs - answers to diagnostic questions across nine domains
  • Your generated EV score, multiple and domain sub-scores
  • Historical submissions (stored so you can track progress over time)

When you upload a P&L (Financial Intelligence)

  • The contents of your uploaded file (CSV, Excel or Xero export)
  • Derived financial ratios calculated from the upload
  • AI-extracted figures if you use the AI extraction feature (see AI and your data below)

Automatically when you use the platform

  • IP address
  • Browser type and version
  • Pages visited and time on page
  • Session identifiers

We do not collect payment card details. We do not collect special category data (health, ethnicity, political views, etc.) and ask that you do not submit any.

How we use your data

PurposeData used
Providing the ScaledOS platform and running your diagnosticsAll account and diagnostic data
Sending your EV score, health score and priority actionsEmail address, diagnostic outputs
Improving the EV benchmark and scoring modelAnonymised, aggregated diagnostic data only - never identifiable to you or your company
Sending product updates, new features and educational content (if opted in)Email address, name
Routing high-intent leads to the Scaled advisory team (ScaledOS Lite)Email, company name, revenue band, banded EV signal - only if you submitted through the Lite flow
Responding to your enquiries and support requestsEmail address and any information you share with us
Platform security, fraud prevention and abuse detectionIP address, session data
Complying with legal obligationsAs required by applicable law

Our lawful basis for processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract - processing your data to provide the ScaledOS service you signed up for.
  • Legitimate interests - improving the platform, preventing fraud, and routing Lite users to the advisory pipeline (we have assessed that these interests are not overridden by your privacy rights).
  • Consent - sending marketing communications. You can withdraw consent at any time by clicking unsubscribe in any email, or contacting privacy@scaled.co.uk.
  • Legal obligation - retaining records required by law.

Who we share your data with

We do not sell your data. We share it only as follows:

Polyphrōn (Data Processor - development)

Our development partner processes data on our behalf during the build and maintenance of ScaledOS. They operate under a Data Processing Agreement and are bound by confidentiality obligations. They do not use your data for any other purpose.

Google Cloud

ScaledOS is hosted on Google Cloud Platform with UK/EEA data residency. Google processes data as a sub-processor under standard contractual clauses.

Google Gemini (AI features - paid tier only)

If you use the AI-assisted P&L extraction feature, your uploaded document is sent to the Google Gemini API (paid tier). Google's paid API does not use your data to train its models. Only the document you upload is sent - your name, email and account details are never transmitted. See the AI and your data section below for full detail.

Scaled advisory team

If you complete the ScaledOS Lite diagnostic, your email address, company name, revenue band and banded EV signal may be shared internally with the Scaled consulting team to follow up. This is disclosed at the point of submission.

Legal and regulatory

We may disclose data if required to do so by law, court order, or to protect the rights, property or safety of Scaled, our users or others.

How long we keep your data

Data typeRetention period
Account data (email, name, company)For the duration of your account, plus 2 years after deletion
Diagnostic submissions and EV scoresFor the duration of your account - this is the historical trend data the platform depends on
P&L uploadsRetained for your account session; raw files deleted within 30 days of upload
Marketing email records (consent/opt-out)6 years from last interaction (legal obligation)
Anonymised benchmark dataIndefinitely - this data cannot be reversed to identify you
Server logs (IP, session)90 days

Your rights

Under UK GDPR you have the following rights. To exercise any of them, email privacy@scaled.co.uk. We will respond within 30 days.

  • Access - request a copy of the personal data we hold about you.
  • Rectification - ask us to correct inaccurate data.
  • Erasure - ask us to delete your data ("right to be forgotten"). We will delete all identifiable data within 30 days. Note: anonymised aggregate data cannot be deleted as it is no longer linked to you.
  • Restriction - ask us to pause processing your data in certain circumstances.
  • Portability - request your data in a machine-readable format.
  • Objection - object to processing based on legitimate interests, including direct marketing.
  • Withdraw consent - for marketing emails, at any time via the unsubscribe link or by emailing us.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

AI and your data

ScaledOS uses AI in one specific, optional feature: automated extraction of financial figures from an uploaded P&L document.

What we send to the AI: The contents of your uploaded P&L document only.
What we never send: Your name, email address, company name, or any other account information.
Training: We use the paid Google Gemini API. Google's paid tier does not use submitted data to train its AI models.
Your choice: AI extraction is optional. You can enter all figures manually at any time, in which case no data is sent to any AI service.

The Buyer's Verdict feature generates a simulated acquirer perspective from your EV score and domain sub-scores only - it does not receive your raw financials, your name, or any identifying information.

We do not use any free AI tiers, consumer AI products, or AI tools that train on submitted data.

Cookies

We use cookies and similar technologies. See our Cookie Policy for full details, including how to manage your preferences.

Changes to this policy

We may update this policy as the platform develops. We will notify registered users of material changes by email at least 14 days before they take effect. The date at the top of this page shows when it was last updated.

Contact us

For any privacy questions, data subject access requests, or to exercise your rights:

Email: privacy@scaled.co.uk
Post: Scaled Consulting Limited, Old Warden, St. Anns Fort, King's Lynn, England, PE30 1QS

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