Most founders have no real idea what their business is worth - or why. ScaledOS gives you the number a buyer would put on the table, scored the way PE and trade buyers actually do it, and shows you precisely what to work on to lift it.
~20 min · Manual entry, nothing to connect · Your data stays yours
Businesses we've advised, scaled, exited and backed







For most B2B founders, the most important number is the one they understand least.
You've built something valuable, but you can't say what it's worth, what's driving the number, or what to fix first. So the biggest decisions get made on gut feel.
The value conversation starts three to six months before a deal, not during it. By the time you're across the table from a buyer, the number is already set.
A business that scores well on the drivers buyers care about can be worth several times more than one that doesn't. Not knowing where you stand is expensive.
ScaledOS turns "what's it worth?" into a system you run every quarter - diagnosing your value, prioritising the few fixes that move it most, and tracking the line as you act.
Answer focused questions about your business. Get an enterprise value range and multiple, built from your figures and real B2B transaction data.
A health score across the nine domains buyers and investors scrutinise - each benchmarked against your sector and revenue band.
The handful of actions that will lift your valuation most, ranked by their impact on enterprise value. No generic advice.
Re-score each quarter and see the number move as you make changes. Know your trajectory, not just today's snapshot.
Not a spreadsheet. Not a consultant's deck. An always-on intelligence layer that lights up the pathway to growth.
Every other tool scores how sellable you feel. The Buyer's Verdict tells you what a buyer will think - in the words they'd never say to your face. It reads your business the way an acquirer's deal team would: looking for the discount, not the dream.
- "Revenue's grown, but 58% sits with three clients - lose one in year two of an earn-out and the model breaks. I'm pricing that risk in, not paying for it."
- "Founder's still in every sales call. That's not a business I'm buying - it's a job I'm inheriting."
- "Recurring revenue is real, and that's what holds the multiple up."
- "But margins are a full six points under what I'd expect for this size - and your reporting can't tell me why."
- Net: "There's a good company in here. Right now I'm paying for two-thirds of it."
Bruising? Yes. That's the conversation coming in your deal room anyway - better to have it now, while you've still got time to fix it.
ScaledOS scores your business across the nine areas experienced B2B buyers and investors examine most closely before a transaction.
Recurring versus one-off revenue, concentration, predictability and customer stickiness.
Year-on-year growth, run-rate consistency and confidence in the forward pipeline.
Funnel metrics, close rates, pipeline diversity and risk to future revenue.
Key-person dependency, succession planning, leadership depth and retention.
Reporting accuracy, audit readiness, cash flow, EBITDA reliability and debt profile.
NPS, retention and churn, LTV-to-CAC and the satisfaction signals buyers trust.
Process maturity, tooling, scalability and operational resilience under growth.
Share of wallet, competitive moat, brand equity and market perception.
Technology stack, proprietary data, innovation pipeline and the value of your IP.
"We had no idea our revenue concentration was dragging our valuation down by nearly a third. ScaledOS showed us exactly where to focus - and we fixed it within 6 months."
"Other tools give you benchmarks. ScaledOS gives you an actual number - one that investors and M&A advisors recognise. It's changed how we think about building the business."
"We used ScaledOS's quarterly tracking to prove growth and progress to our board. It went from guesswork to data - and our investor conversations completely changed."
The scoring engine doesn't guess. It derives from a real private-equity valuation framework - obtained on a live deal - and benchmarked against 20+ real B2B transactions. That provenance is why it prices like an acquirer, not like a generic calculator.
Derived from a real PE framework. The methodology was obtained from a live private-equity deal - the reason the scoring reflects how acquirers actually work it out, not how a generic calculator guesses.
Built by operators who've exited. A 280-person agency sold for north of £35m, 100+ B2B businesses backed, and a partner bench where everyone has exited at least once. That experience is encoded in the scoring.
Directional by design. Decision-support, not a formal valuation. Act on it today, sharpen it every quarter as you make changes.
ScaledOS is built by the team that takes B2B businesses through to exit. The same pattern recognition that scores you in the platform has driven real outcomes.
A flatlined SEO software business, rebuilt from the GTM up and pivoted into AI search. Year one delivered 111% revenue growth, year two high double digits, and a clean exit with minimal earn-out.
Trebled both EBITDA and net revenue over two years through repositioning, pricing and leadership change, then a competitive sale process and exit to Journey Further.
"I brought Scaled in because growth had stalled and I couldn't see why. What I didn't expect was for them to tell me the entire strategy needed to change. But they were right, and I knew it. The exit is the proof point."

Some gaps you'll close yourself with the roadmap. Others move faster with people who've been there. ScaledOS connects you to the Scaled team for the workshops, sprints and advisory that turn your plan into enterprise value.
You're typing revenue and EBITDA into a tool. You should know precisely what we do with it.
AI is optional - you can use manual entry at any time, nothing is sent anywhere.
When you use the AI features, they run on paid Google Gemini - your data is never used to train it, and no identifying information about you or your company is sent.
The Buyer's Verdict only ever sees scores - never your name, your numbers, or your £.
We never sell your data to anyone, ever.
One thing we do do, and we'd rather say it plainly: we aggregate anonymised data across all businesses scored to build a UK enterprise-value benchmark - so your number reflects what real UK companies like yours actually sell for. Anonymised, aggregated, never your identifiable business, never for sale.
About 20 minutes. No email wall, no sales pitch. Get the number a buyer would pay, the brutal truth on why, and a clear plan to make it bigger. Then, if you want the people behind it, they're one click away.